Selling More Shouldn’t Cost More
Stop Paying a Toll Every Time a Buyer Downloads Your Product. A Smarter Way to Store and Deliver Your Digital Products.
Discover how to set up Cloudflare R2, connect it to your WordPress website, and give customers secure download access
without paying extra bandwidth fees for every gigabyte delivered.
You Made the Sale. So Why Are You Still Paying for It?
You open your Amazon bill expecting the usual few dollars for storage.
It’s higher. Again.
Not because you stored more. Because people downloaded more.
That’s how Amazon S3 works. Storing your files is cheap, and you can plan for it. But every time a buyer downloads your ZIP file, Amazon charges you for the bandwidth. They call it egress. I call it the download toll.
And you can’t plan for it. One buyer gets a new laptop and downloads everything again. Another grabs it on a phone, then again on a desktop. Every one of those downloads costs you.
Here’s the quick math I walk through in Lesson 1.
Say you sell a course bundle that’s about 1 GB. If 1,000 buyers download it this month, that’s about 1,000 GB of downloads. At the roughly 9 cents per gigabyte Amazon charged (after their free tier) when I recorded the lesson, that’s about $90 on top of your storage. For one month. For one product.
The Better Your Product Sells, the More You Pay Just to Hand It Over
Think about what that means.
A big launch, the kind you work for months to pull off, makes the bill jump right along with your sales. A popular product keeps costing you every month it stays popular.
And since you never know what the bill will be, it’s hard to know what you’re really making on each sale.
That’s a strange way to run a business. The better you do, the more you pay.
So what if the download toll just went away?
No per-gigabyte charge on the 10th download. None on the 10,000th either.
That’s how Cloudflare R2 works. Cloudflare built it with no per-gigabyte egress fees. Whether 10 people or 10,000 people download your 1 GB package, you pay no bandwidth charges to deliver it.
To be fair, R2 isn’t a free-for-all. You still pay for storage (see the above image) once you go past the monthly free allowance Cloudflare gives every account, and Amazon has a free tier too. What goes away is the toll on downloads, the part that grows every time you make a sale.
How much that means for you depends on your file sizes and how often they get downloaded. Run the math above with your own numbers. Then picture your next launch without that bill riding along behind it.
And here’s the part that surprises most people. You don’t have to rebuild your website or learn to code. R2 works with the same S3-style connection many tools already use, so apps and WordPress plugins that support R2 hook up with an Account ID and a pair of keys.
Here’s a little proof it works. When you buy this course, your downloads come from Cloudflare R2, through a protected download button on my members site. It’s delivered the exact way it teaches.
Selling More Shouldn’t Cost More shows you how to set up the same thing for your own products. It’s 8 short video lessons, about 31 minutes in all. You start by turning R2 on, and you finish with a working download button on your own WordPress site.
No coding.
No command line.
No guessing which box to tick.
If you can copy and paste, you can follow along. And if you’ve never touched S3 or any kind of cloud storage, that’s fine too. We start from zero, and by the last lesson, your downloads can be off the toll road.
The lessons are short on purpose. You can watch all eight over a lunch break. Later, when you need to make a new set of keys or upload a big file, you jump straight to that one lesson and get it done in a few minutes.
Here’s what you’ll be able to do when you’re done.
Inside the Training, You’ll See How To
- Turn on R2 in your Cloudflare dashboard and know what it asks for, including the card on file
- Name your bucket right the first time (bucket names are permanent) and keep it private, which is the default
- Choose the location and storage class settings that fit most of us, and know when another option makes more sense for long-term archives
- Use one bucket with a folder for each product, and upload into the right folder every time
- Make access keys that only reach the bucket you pick, and keep the secret key safe
- Connect Cyberduck, a free desktop app, so you can manage your files without logging in to the dashboard
- Upload files over 300 MB, which the dashboard won’t take
- Connect a WordPress plugin to your bucket, move your keys out of the database and into wp-config.php, and put a download button on a page or post
It’s a Good Fit If You
- Sell courses or digital products and deliver ZIP files
- Run a membership site with lots of downloads
- Sell PLR, with big video packages to hand over
- Are tired of guessing what next month’s storage bill will be
- Are new to cloud storage and want it explained in plain English
And since you’re getting Private Label Rights, it’s also a ready-made product you can sell to the same crowd. They’re paying the same download toll you are.
So let’s look at everything you get.
What You’re Getting Inside Selling More Shouldn’t Cost More
My Offer
High-Quality 1080p Videos. You Won’t Hear Any ‘Um-Buts’ or ‘But-Ums’ in These Videos!
Here Are the 8 Video Lessons in the Selling More Shouldn’t Cost More Training Series
- The Download Tax, Why Selling More Shouldn’t Cost You More (3:36)
- Activate R2, Where to Find It and What It Asks For (1:52)
- Your First Bucket, Private by Default, Ready for Your Files (3:21)
- One Bucket, Many Folders, A Folder for Every Product (2:51)
- Keys That Keep It Private, How Your Apps Talk to Your Bucket (4:44)
- Manage R2 From Your Desktop, No Dashboard Login Needed (3:10)
- Too Big for the Browser, Uploading Files Over 300 MB (2:10)
- Secure Downloads on WordPress, From Your R2 Bucket to a Download Button (9:18)
Total running time, 31:01
Here’s a Sample Video So You Can See and Hear the Quality Before You Buy
These learning guides come with the video lessons. They help your students, and you, remember more of what’s in the videos.
They also make you look like the knowledgeable trainer you are. Each one comes as a web-ready PDF and an editable Word file, so you can add your name, your links or your affiliate resources.
Your Selling More Shouldn’t Cost More Quizbook, Plus Teacher’s Guide
Private Label Rights Included
As a kid, I was no fan of “the quiz.” As a grown-up learning new things, I know a quick quiz helps it stick.
There are 20 questions, 10 true or false and 10 multiple choice, all pulled straight from the lessons. The separate Teacher’s Guide gives each answer, the lesson it came from, and a few of my words to listen for, plus a What to Rewatch table at the end.
Your Selling More Shouldn’t Cost More Playbook and Checklist
Private Label Rights Included
Two pages for every lesson. First, a short checklist of “I can” and “I have” steps, plus a close-up of the tool used in that lesson. Then a few quick wins, with room to write.
There’s a Your R2 Notes page for your bucket names and settings (it reminds you to never write your keys there), and a Notes and Scribbles page at the end.
The Copy and Paste Guide
Private Label Rights Included
Every setting, line and shortcode from the lessons, in one place, with the spot in the video where each one shows up. No pausing and squinting at the screen.
Well, there you have it.
The sample video, the lesson titles and the learning guides.
Oh yeah!
There’s more.
Say yes to Selling More Shouldn’t Cost More today and you’ll also get these.
Special Bonuses for Taking Action
Fast-Action Bonus #1
The Prompt Pack
Private Label Rights Included
Five ready-to-use AI prompts for the jobs that come right after the training. Each one starts by telling the AI what role to play, so you get a useful answer the first time.
- Download Page Writer
- Delivery Email Helper, including a reply for “my download link expired”
- Support Reply Starter
- Storage Cost Explainer
- Migration Planner
Fill in the orange brackets, paste it into ChatGPT, Claude or Gemini, and you’re off.
Fast-Action Bonus #2
The Article Pack
Private Label Rights Included
Three ready-to-post blog articles on the topics people are searching for.
- Looking for an Amazon S3 alternative
- What S3 egress fees really are
- How to move from S3 to R2
Each one comes as an editable Word file with a short SEO box at the top, giving you a suggested title, keyword and description. There’s also one combined PDF with a Before You Publish page, which walks you through the brackets and links to change.
Fast-Action Bonus #3
How To Edit & Repurpose PLR Content
Just under an hour of video on making new content from content you already have.
For example, how to replace an audio track with your own voiceover, or add your own title and credits screens so the videos match your brand.
This one is for you to keep. It can’t be passed on to your customers.
Here’s What a Few of Steve’s Customers Are Saying About the Quality of His Products and Service
Testimonials
With these videos, it’s like I’m sitting at your computer with you, minus the cost of one-on-one coaching.
You can grab the Private Label Rights version of Selling More Shouldn’t Cost More for a one-time payment of just $37 $17, but only during the launch. After that, the price goes up to $37.
Plus, I’ve taken all the risk off the table with my…
100% Iron-Clad 7-Day Money Back Satisfaction Guarantee!
When you buy the Selling More Shouldn’t Cost More training, you have a full seven days to look over the content and make sure you’re happy with it.
I’m 100% confident you’ll be delighted with everything you’re about to discover…
But just in case, you’re fully covered by my iron-clad, no-quibbles satisfaction policy. If you’re not totally delighted, you’ll get a prompt and courteous refund.
So if you’re ready to give it a go…
Then Don’t Wait Any Longer,
You Can Get Started Right NOW!
Your Secure Order Will Be Processed Immediately
Yes Steve, Please Give Me INSTANT ACCESS to the Selling More Shouldn’t Cost More PLR Training!
- All 8 training videos as brandable 1080p MP4 files, about 31 minutes in all
- MP3 audio files for all 8 lessons
- Transcripts for all 8 lessons, as editable Word files and PDFs
- The Copy and Paste Guide
- The rebrandable (PLR) learning guides, the Quizbook with Teacher’s Guide and the Playbook and Checklist
- The bonuses, the Prompt Pack, the Article Pack and the How To Edit & Repurpose PLR Content training (that video can’t be passed on to your customers)
- An unbranded sample video for your own sales page
- A sales letter and cover images
- License certificates for you (PLR) and for your customers (Personal Use)
Here Is a SAMPLE of the PLR License
Here Are Just a Few Ways You Can Profit From This PLR Package
- Sell the videos under your own name and keep 100% of the profits
- Add them to your paid membership site
- Add your own title and credits screens so they match your brand
- Turn the transcripts into an ebook, a report or a set of blog posts
- Bundle the course with your other products for a bigger offer
- Teach it live, in person or online
- And use it yourself, to move your own downloads off the toll road
…and so much more! Just check your license certificate for what’s allowed.
*Your login details are sent to the email address you use on the order form.
INSTANT ACCESS
It doesn’t matter if it’s 2:00 a.m.!
Major credit cards and PayPal accepted.
To Your Success,
Steve Dougherty
P.S. Remember, your purchase of the Selling More Shouldn’t Cost More training is covered by my 7-day, 100% money-back guarantee. You risk nothing if it doesn’t live up to your expectations.
*Amazon S3, AWS, Cloudflare, Cloudflare R2, WordPress, Cyberduck and any other trademark names and text used here are for descriptive purposes only. We are not affiliated with them in any way, nor do they endorse these products (as far as I know). But it would be pretty cool if they did. We put this training together to help you and your business grow. That growth depends on the effort you put in. So go get it!